Axalta Coating Systems Mesmerizes with New Alesta Illusion Collection

Houston, TX, November 28, 2016 - Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, is excited to introduce its new Alesta® Illusion collection that features super-durable polyester powder coatings in 12 high-gloss colors. When viewed at different angles, especially in direct sunlight, the colors produce a mesmerizing effect and create the illusion of changing color. This technology is designed not only to transform the look of substrates but also help ensure their protection.

“Axalta is driven to provide the most cutting-edge solutions for our customers, both functionally and aesthetically,” said Kristen Boyd, Axalta Marketing Manager. “This collection can be used to beautify and protect a wide range of material in the general industrial finishing business.”

Due to its weatherability and durability, the Alesta Illusion collection is the perfect choice for exterior projects such as fencing, patio furniture, lawn and garden accents, vending machines, playground equipment, architectural applications, and sports equipment. Alesta Illusion powder coatings are also ideal for interior use on a variety of surfaces including light fixtures, brackets, and metal furniture as well as small and large appliances.  

The Alesta Illusion collection includes the following colors: Amethyst, Cosmic Red, Blue Shift, Onyx, Constellation, Peerless Pink, Nebula, Pink Star, Aurora, Airglow, Gilded, Comet Orange and a clear top coat, Luminous.

Visit Axalta Coating Systems at Booth #629

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